Saving Sally is the amazing and inspiring story of the daring attempt to rescue Sally, a Tiger bred for the trophy hunters bullet.

Our challenge was to develop a campaign to launch Saving Sally that raised awareness of this horrific industry and which would help persuade MPs to vote for Sally's law to ban importing hunting trophies into the UK.  The campaign included designing the book cover, a logo for the Worldwide Conservation Foundation, out of home, social and creating a trailer for the documentary.

At the first vote MPs voted overwhelmingly to ban trophy hunting.