Stannah is a famous and iconic brand but its share of the market did not reflect its heritage and leadership.  

They needed to refocus on revitalising and modernising the brand to better justify their price premium and unlock profitable growth. 

The truth is, consumers don’t buy the equipment, they buy how it enhances their quality of life.  

So our campaign aimed to retake the emotional high ground by showing that Stannah understands just how important continuing to enjoy the life upstairs is to people. 

To recognise that it takes all of your home, to be all of you.

Stannah has seen remarkable results with huge improvements in awareness, brand perceptions, consideration, price sensitivity, PPC conversion rates and double digit sales lead growth.

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