Enjoy the life upstairs

Stannah is a famous and iconic brand but its share of the market did not reflect its heritage and leadership.  

They needed to refocus on revitalising and modernising the brand to better justify their price premium and unlock profitable growth. The whole category had got dragged into a battle of features that gave the advantage to our cheaper competitors.  

But the truth is, consumers don’t buy the equipment, they buy how it enhances their quality of life.  

So our campaign aimed to retake the emotional high ground by showing that Stannah understands just how important continuing to enjoy the life upstairs is to people. To recognise that it takes all of your home, to be all of you.

_{“Working with Pete and Guy was an absolute pleasure. They brought a seamless blend of expertise and innovative thinking to our campaign development. Their visionary ideas were transformed into an impactful and polished brand TV advert, one of which we are really proud of at Stannah.”}

_{Jennette Carder, Head of Marketing, Stannah Group}

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